How Should You Promote Your Lessons To Gain New Students?
The fact is that every student teacher relationship has a sell by date. In my opinion, the best time to get a new student is when they are aged around thirteen years old. At this age they are old enough to take instruction and are reaching an age when being good at something is very important. It also means that if they are committed to playing guitar they will stay with you for around five or more years. University or leaving school usually means they will fly the guitar nest. Obviously you will teach older people as well, but the reality is that they don’t usually last as long as teenagers. So you will need to replace the pupils you loose through natural wastage.
Using The Oldest Method Around
Word of mouth is often overlooked, however, personal recommendation is still in my opinion the best way of getting new pupils. One idea would be to print up recommendation slips. Offer them to your pupils and say that if anyone signs up for lessons they will receive a free lesson. This is a simple technique that works really well.
With the Internet there is no lack of local bulletin boards where you can advertise your teaching practice. The problem is that the competition is stiff if you don’t want to pay for advertising. A better idea would be to introduce yourself to your local music shop and see if you can do a reciprocal deal where you send them pupils for gear and they send you new pupils.