Episode 5 – Interview With Joseph Alexander Founder Of Fundamental Changes.

Joseph Alexander is a modern phenomenon. He has harnessed his talents and through the use of digital media and new media publishing techniques is fast becoming a Titan within the realm of the music publishing world. Just when you thought the main players had everything sewn up, Joseph Alexander has shown everyone a new way. He has become a beacon of hope for guitarists around the world looking to make a meaningful living in a post digital world. In this in depth interview, we find out who he is, his love of guitar and music and how he is building his guitar business.


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Joseph Alexander Of Fundamental Changes – The Guitarist Who’s Sold 300,000 Guitar Books!

Joseph Alexander with Brian May

Joseph Alexander, the founder of Fundamental Changes is an amazing person and not only because he has sold a million dollars of guitar books. He is amazing because he found a gap in a market using new publishing technology and worked tirelessly to create a new way of reaching guitar players around the world. Joseph is now a regular speaker for Amazon events as he explains and helps others understand his business, work and music ethos. In this our fifth podcast, Ged Brockie discusses Joseph’s musical background, training and how he built up this business from nothing. Joseph also discusses where he sees things going in the future as well as offering a shout out to talent around the world to get on board with Fundamental Changes.

Podcast Ep 5 – Table Of Contents

  • 1.26 Introduction by Joseph.
  • 2.45 Meeting Brian May of Queen.
  • 5.45 Early music education and exposure to guitar.
  • 7.08 Moving to London & London College of Music
  • 9.04 Starting a degree at the Leeds College of Music.
  • 14.20 How the first guitar book came about and the start of Fundamental Changes.
  • 15.30 Publishing the first book.
  • 18.00 Moving on to further guitar publications and the process behind this.
  • 21.35 Becoming a power publisher on Amazon.
  • 23.15 Joseph explains his process when writing a guitar book.
  • 26.50 Potential collaboration with Martin Taylor on a new book title.
  • 28.50 Branding and the way it works with Amazon.
  • 32.20 Opportunities for new guitarists and musicians with Fundamental Changes.
  • 35.27 Royalty split details for writers and how Fundamental Changes works with others.
  • 38.40 Future plans for Fundamental Changes.

Check Out Just Some Of The Books That Joseph Has Created





[easyazon_link identifier=”B01BNMW4UM” locale=”US” tag=”guitandmusiin-20″]Guitar: How to Memorize the Fretboard: Quickly and Easily Learn the Notes on the Guitar Neck[/easyazon_link]

[easyazon_link identifier=”B00CLNXGH8″ locale=”US” tag=”guitandmusiin-20″]The Practical Guide to Modern Music Theory for Guitarists: With 2.5 hours of Audio and Over 200 Notated Examples (Guitar Technique)[/easyazon_link]

[easyazon_link identifier=”1480170496″ locale=”US” tag=”guitandmusiin-20″]The CAGED System and 100 Licks for Blues Guitar: Learn To Play The Blues Your Way![/easyazon_link]

[easyazon_link identifier=”B00B88K4D6″ locale=”US” tag=”guitandmusiin-20″]Complete Technique for Modern Guitar: Over 200 Fast-Working Exercises with Audio Examples (Guitar Technique Book 5)[/easyazon_link]

[easyazon_link identifier=”1911267302″ locale=”US” tag=”guitandmusiin-20″]Guitar: The Circle of Fifths for Guitarists: Learn and Apply Music Theory for Guitar[/easyazon_link]

[easyazon_link identifier=”B00PEYNDUQ” locale=”US” tag=”guitandmusiin-20″]Guitar Chords in Context Part One: Learn to construct and apply essential guitar chords[/easyazon_link]

[easyazon_link identifier=”1910403261″ locale=”US” tag=”guitandmusiin-20″]Guitar Fretboard Fluency: The Creative Guide to Mastering The Guitar[/easyazon_link]

[easyazon_link identifier=”1483930459″ locale=”US” tag=”guitandmusiin-20″]Beginner’s Guitar Lessons: The Essential Guide: The Quickest Way to Learn to Play (Fundamental Changes)[/easyazon_link]

[easyazon_link identifier=”B00HBY8V0O” locale=”US” tag=”guitandmusiin-20″]The Complete Guide to Playing Blues Guitar Part One – Rhythm Guitar (Play Blues Guitar Book 1)[/easyazon_link]

[easyazon_link identifier=”1910403318″ locale=”US” tag=”guitandmusiin-20″]Voice Leading Jazz Guitar: Creative Voice Leading and Chord Substitution for Jazz Rhythm Guitar (Guitar Chords in Context) (Volume 3)[/easyazon_link]

More About Joseph Alexander

You learn more about Fundamental Changes at the following website link and get in touch if you would like see your guitar/music book in print!

Fundamental Changes

Fundamental Changes On Youtube

Fundamental Changes On Facebook

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